My Work
Salvation Army:
Positioning, advertising, and direct mail
The client had a challenge: how to get donors to think “beyond the kettle” and consider a planned giving arrangement with the Salvation Army. The solution? Advertising and direct mail communications that the Planned Giving officers could use to open a conversation.
Client: Salvation Army
Design: Willis-Work
View Advertising Portfolio (PDF) >
View Direct Mail Portfolio (PDF) >
