Salvation Army

My Work

Layout 1Salvation Army:

Positioning, advertising, and direct mail

The client had a challenge: how to get donors to think “beyond the kettle” and consider a planned giving arrangement with the Salvation Army. The solution? Advertising and direct mail communications that the Planned Giving officers could use to open a conversation.

Client: Salvation Army

Design: Willis-Work

View Advertising Portfolio (PDF) >
View Direct Mail Portfolio (PDF) >

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