Joseph’s Gourmet Pasta

My Work

The Joseph’s Gourmet Pasta StoryJoseph’s Gourmet Pasta:

Positioning, advertising, newsletters

How do you sell white tablecloth restaurateurs on the quality of your frozen filled pasta? By showing them you make it just the way they would, with quality ingredients and careful preparation. That’s the essence behind the positioning I developed for Joseph’s Pasta – “It’s What’s Inside That Counts.” The ads we created told that story in real detail. And the newsletter we developed for them, provided tips, recipes, and other ideas to help chefs turn Joseph’s creations into their own.

Client: Edgewater Marketing

Design: Willis-Works

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