Bank of America

My Work

The Joseph’s Gourmet Pasta StoryBank of America Institutional Requirement:

Bank of America’s move into the institutional business retirement space needed to be legitimized to the financial representatives who would sell the plans as well as to the potential corporate clients who would buy them. The key was creating communications that demonstrated the institutional group’s expertise and high level of service, while leveraging the existing Bank of America brand equity.

Client: Bank of America

Design: Hill, Holliday

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