Bank of America (B&I)

My Work

Screen Shot 2014-01-30 at 12.16.51 PMBank of America Preferred Banking and Investments:

Collateral and brand guidelines

A Preferred Banking and Investments account is a step up from a regular BOA account. Customers receive a higher level of service and other benefits. Communications created for this brand had to reinforce this upscale image, while adhering to the existing Bank of America standards.

Client: Bank of America

Design: Hill, Holliday

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